Case overview
Equiva is a Marketing and Social Media agency that creatively seeks to leverage the results in sales and numbers of its clients on social media.
Equiva Marketing Agency sought a vibrant and contemporary brand identity that reflected its dynamic approach to marketing while establishing a professional, trustworthy image. The project aimed to create a cohesive visual language that resonates with the agency’s forward-thinking ethos and its target audience.
The outcome was a bold and innovative brand identity featuring a modern logo, a striking color palette, and versatile design elements. These were meticulously crafted to ensure adaptability across digital and print mediums, strengthening Equiva’s presence in a competitive industry.
Focus on Strategy and Execution
The creative process began with an in-depth exploration of Equiva’s mission, values, and target audience. Through strategic workshops and brainstorming sessions, we identified the core themes of innovation and professionalism that informed every design decision. From typography to visual elements, every aspect was chosen to reflect Equiva’s commitment to delivering cutting-edge marketing solutions.
Highlight Challenges and Solutions
One of the main challenges was balancing Equiva’s dynamic, modern outlook with the professionalism expected in the marketing industry. By blending vibrant colors with clean, structured design, we developed a brand identity that captures Equiva’s energetic approach while maintaining credibility and trustworthiness.
Emphasize Results and Impact
The result was a versatile and impactful brand identity that not only stood out visually but also aligned perfectly with Equiva’s goals. The new identity has since enhanced the agency’s recognition and strengthened client trust, positioning Equiva as a leader in its field.