Case overview
Voucher Life is a lifestyle benefits platform built around one simple idea: making everyday experiences more rewarding.
From dining and shopping to travel and entertainment, the brand connects people with valuable experiences and exclusive offers — bringing more opportunities to live, explore, and enjoy without unnecessary cost.
Logorials developed a visual identity designed to communicate value, discovery, optimism, and modern lifestyle while giving Voucher Life a distinctive and scalable brand presence across both digital and physical touchpoints.
The Brief
Voucher Life needed a visual identity that could move beyond the traditional look of discount and voucher platforms.
The challenge was to create a brand that felt premium, contemporary, and experience-driven, while remaining accessible and flexible enough to work across multiple lifestyle categories.
The identity needed to:
- Build a recognizable and memorable brand presence.
- Communicate value without looking cheap or promotional.
- Work seamlessly across digital and physical applications.
- Create a visual language capable of expanding across Dining, Shopping, Travel, and more.
- Establish a consistent system for social media, stationery, profiles, promotional materials, and customer-facing experiences.
Our Approach
We built Voucher Life around a visual system that balances premium lifestyle aesthetics with approachable energy.
The geometric logo creates a distinctive brand symbol that can stand independently while remaining highly recognizable alongside the wordmark.
The visual identity combines a deep navy foundation with vibrant teal and blue-green accents, creating a balance between trust, sophistication, freshness, and optimism.
We then extended the identity into a complete visual ecosystem — from branded voucher cards and stationery to social media, company profiles, digital interfaces, promotional campaigns, and environmental applications.
Photography and art direction were developed around real experiences rather than products, positioning Voucher Life as a gateway to better moments rather than simply a platform for discounts.
The result is a flexible brand system built to live wherever the experience happens.
The Results
