Case overview
Westerico is a dynamic logistics company specializing in efficient and reliable supply chain solutions. With a focus on innovation and quality, Westerico provides end-to-end logistics services designed to streamline operations and connect businesses globally. Their commitment to excellence is reflected in their waterproof and pure service offerings, ensuring secure and seamless deliveries for all types of cargo.
Involvement
The Brief
The goal of this branding project was to create a modern and professional identity for Westerico that communicates their core values of efficiency, reliability, and innovation. The design needed to highlight their diverse service offerings, including corporate, financial, and specialized logistics solutions, while maintaining a clean and approachable aesthetic. The project included designing visuals for their website, marketing materials, and corporate communications.
Our Approach
Brand Identity Development: Focused on a sleek, industrial-inspired design with bold typography and a minimalist color palette to convey professionalism and trust.
Visual Content Creation: Developed a series of graphics emphasizing key messages such as “Efficiency on the move” and “Connecting worlds, delivering dreams” to reinforce Westerico’s market position.
Website Integration: Designed user-friendly web elements, including service icons (e.g., HORING, ROYALDEN, RSTEELS) and clear contact information.
Consistency Across Platforms: Ensured all materials aligned with Westerico’s branding guidelines, using recurring motifs like “Waterproof” and “Pure” to highlight service quality.
The Results
A strong, cohesive brand identity that positions Westerico as a leader in logistics solutions.
Professionally designed visuals that enhance their digital and print presence.
Clear communication of their services, including corporate, financial, and specialized logistics support.
A unified look across all touchpoints, from website banners to contact details, reinforcing Westerico’s reputation as a reliable logistics partner.
The project successfully elevated Westerico’s brand presence, showcasing their commitment to efficiency, innovation, and customer satisfaction in the logistics industry.
