Case overview
Excelsior République Hotel required a brand identity that harmonized its rich heritage with a modern appeal to attract contemporary travelers. The goal was to create a visual language that exuded elegance, comfort, and sophistication, embodying the timeless charm of Parisian culture while appealing to an international audience.
The design process emphasized crafting a logo and brand elements that reflect the hotel’s unique character. Utilizing a refined typeface, a luxurious color palette, and intricate details inspired by architectural elements, the branding captures the essence of Parisian elegance. The visual identity extends seamlessly across print and digital platforms, from signage and stationery to the hotel website and guest amenities.
The Brief
Excelsior République Hotel aimed to reimagine its brand identity, blending its Parisian heritage with modern sophistication to appeal to both local and international guests. The goal was to capture the charm and elegance of its historical roots while reflecting the contemporary hospitality standards expected by today’s travelers.
Our Approach
We embarked on a design journey that started with exploring the hotel’s legacy and architectural influences. The logo was crafted with a refined serif typeface, evoking timeless elegance, paired with intricate design elements inspired by Parisian art and decor. A luxurious color palette, featuring deep tones and metallic accents, was developed to reflect sophistication and warmth. This cohesive identity extended across various touchpoints, including signage, stationery, guest materials, and digital assets, ensuring a seamless experience for all interactions with the brand.
The Results
The revitalized brand identity elevated Excelsior République Hotel’s position in the competitive hospitality market. Guests are now welcomed by a visually captivating and emotionally resonant brand that perfectly balances heritage and modernity. The new identity strengthened the hotel’s appeal, enhancing guest experience and fostering a deeper connection with its audience.
